Sustainable design journey
It's not a statement. It’s a mindset
From the very beginning, our vision has been clear: to create luxurious, long-lasting products using fewer, better materials. The idea of giving new life to waste and producing less to create more value is woven into everything we do – from the materials we choose to the ethical standards we uphold.
Responsibility is the core of DAGGRY. We don’t follow trends; we follow principles. Every decision is made with intention – to minimize environmental impact, extend the life of each product, and stay true to our belief that beauty and integrity belong together.
Our journey is grounded in the power of local craftsmanship. Since day one, European production has been key to our approach. Our bed linen is responsibly made in Portugal, using thread spun in Spain – a collaboration built on trust, skill, and transparency. As we continue to grow, new products will be launched in close partnership with European makers – talents who carry generations of design knowledge.
Value-driven brand
We aim to create meaningful products that stand the test of time in both form and function. By using recycled materials and reducing waste, we work towards a more conscious way of making and consuming. DAGGRY marks the beginning of something new — a journey towards a more responsible design future, where beauty and intention go hand in hand.
Our mission
is to raise the standard for home textiles, not by chasing trends, but by rethinking the current.
DAGGRY creates a sustainable choice within the world of textile by rethinking classics with focus on function, aesthetics, and responsibility. The collections are made in Europe, in close collaboration with skilled partners who share our values of quality, ethics, and longevity.
