Responsibility is at the core of every product

DAGGRY

We don’t follow trends - we follow principles

Every decision is made with intention – to minimize environmental impact, extend the life of each product, and stay true to our belief that beauty and integrity belong together.Our journey is grounded in the power of local craftsmanship. Since day one, European production has been key to our approach. Our bed linen is responsibly made in Portugal, using thread spun in Europe. As we continue to grow, new products will be launched in close partnership with European craftsmen who carry generations of design knowledge.

Duvet cover Morning Blue

Rooted in Responsibility

Sustainability is not a statement – it’s a mindset. From the very beginning, our vision has been clear: to create luxurious, long-lasting products using fewer, better materials. The idea of giving new life to waste and producing less to create more value is woven into everything we do – from the materials we choose to the ethical standards we uphold.