Our Journey Towards Responsible Design

Formland Spring 2025 marked the launch of the Norwegian online store. The DAGGRY team met up with the Scandinavian industry of retailers and design connoisseurs and started the joruney towards finding the right partners to serve the Danish market.

DAGGRY bed linen collection was launched in June 2024 during this Scandinavian design melting pot. The bed linen collection is so much more than just its luxurious look. It's the result of years of testing with producers, to find that perfect recycled eco blend. We found it. A responsibly produced premium satin bed linen. 3daysofdesign marked the very beginning.