The DAGGRY approach
Fewer choices. Better decisions.
We believe that fewer, well-considered choices lead to better products.
Rather than offering endless variations, we focus on refining what matters:
- Material quality
- Weave and construction
- Comfort over time
This allows us to improve depth, not breadth.
Materials chosen for longevity
Every material choice is made with long-term use in mind.
We work with:
- Cotton sateen for its balance of softness and breathability
- A blend of eco and recycled cotton to balance strength and responsibility
- Finishing methods that preserve the natural behavior of the fiber
Nothing is added simply for effect.
Production rooted in experience
We produce our bedding in Portugal, working with textile partners who share our focus on craftsmanship and consistency.
Experience matters when fabrics are meant to age gracefully — not be replaced quickly.
Care as part of design
We see care and washing as part of the product lifecycle.
When bedding is designed to improve with proper care, longevity becomes a shared responsibility — between maker and user.
Calm as a design principle
The bedroom should support rest.
That is why our designs avoid visual noise and unnecessary elements. Calm surfaces, natural materials, and restrained choices create space for recovery rather than stimulation.
What this means in practice
The DAGGRY approach results in bedding that:
- Feels better with use
- Remains relevant over time
- Supports everyday routines
- Avoids trends and exaggeration
It is bedding designed for real life.
Explore our guides
Learn more about how we work with materials, production, and care:
What is cotton sateen bedding?
Eco vs recycled cotton?
Bedding produced in Portugal?
How to care for cotton sateen bedding?